UK Mail industry Assignment Example | Topics and Well Written Essays - 3500 words

UK billet industry - Assignment ExampleOn the other hand, the problems, which the royal mail has new-fangledly looking atd, made consumers conceive of about the necessity to make the mail market competitive and open for the new participants. As soon as the decision to open the mail market for new companies from the beginning of 2006 has been taken, two questions appeared will princely Mail stand the competition and is the competition a threat to its operations and positionIn coif to answer this question, the position of violet Mail on the British market should be considered from the following base is the leading position of royal stag Mail connected with the high quality of its services or with the impossibility for the similar companies to enter this marketing segment To my mind, the quality of Royal Mail service in the recent years has somewhat decreased and new competitors may create a serious threat to the Royal Mail leadership, though new companies will have to break the resistance of those consumers, who rely on their aeonian preferences and are not willing to change the supplier of universal mail services. Royal Mail silent carries several advantages and meets some challenges, which help it to keep its profitable position. It is noted among the most reliable employers of the UK, having over 193,000 workers in its staff, which is almost 1% of the working British population. (http//www.royalmail.com) The number of addresses serviced by Royal Mail is the biggest in the country, make up to 84 million deliveries a day. As Royal Mail itself quotes, Since then weve undergone a ample transformation, turning losses of more than 1 million a day three years ago into a 537 million profit fromoperations in 2004-05. And we are delivering our best quality of service on book with world-class performances.This success has given giving us a base to meet the next challenge of full competition in the UK mail market from 1 January 2006. We will fight hard f or every(prenominal) single letter. We are determined to compete successfully in the open market - but in order to do so we need a fair regulatory regime and the ability to beautify in the modernization of our business. (http//www.royalmail.com)The key words here are modernization and investment, which are the urgent needs of Royal Mail today to stand the competition. Despite the serious organizational changes, through which it went in the year 2001, Royal Mail is still fully owned by the Government, thus the need of about 2 jillion to renew the equipment, technologies and premises should be invested from the state budget, which now seems problematic. The open mail services market becomes a threat to the Royal Mail and its profitability. Modern customers choose speed, quality and reliability, especially when it concerns such services as mail, which are in fact the foundation of everything. Mail services all over the world face the decrease of the mail volumes, with the wide sprea ding of emails. Speed is often a decisive factor in relation to the universal mail services, thus new technologies are crucial for Royal Mail to nonplus a leader on the British market. (Cohen & Waller, 2000)It can be said, that Royal Mail has subscribed on receiving its competitors, as it now faces the